Once dismissed as a tool for kids at college who want to send private images – Snapchat picked itself up, dusted itself off and has become a shiny pinnacle example of how to relate to our youth – make it quick (no longer that 10 seconds), make it beautiful (selection of filters) and make it entertaining (texts, emoji’s etc.) But it’s not just a great story telling platform – it’s a fantastic marketing tool and it’s quickly becoming the only way to reach 18-25 year olds who have tiny attention spans, little interest in Facebook (fear of receiving comments from their mother or aunt) and huge FOMO. But it’s not all roses in the garden and you would be forgiven for pointing out the obstacles. Unless you’re operating with huge budgets and heading for the Superbowl – it seems difficult (especially for local SME’s) to get to grip with Snapchat. Lack of understanding the use, fear of irrelevant content and misguidance on how to build an audience on this platform have left some brands a little bit afraid. Here are some top reasons to ignore everyone that’s telling you Snapchat isn’t for your brand:
Unlike all other Social Media platforms, Snapchat is designed in a way that ensures reach and engagement. Content received has to be opened as the platform is real-time based, and if a user has bothered to add you – then they are highly likely to also view your story. You can spend money on Facebook to reach and you can spend a lifetime creating a strategy that encourages your audience to engage with your content – but the reality is, due to the nature of scrolling and the attention spans of the younger audience – it’s difficult for brands to be absorbed here, especially by the younger audience. Snapchat users are a bit like little sponges – actively seeking content.
Snapchat launched geofilters at the beginning of the year. This makes it so much easier (and SO much cheaper) for the little guy to create their very own Snapchat filter! With the new on-demand geofilters, small and medium-sized businesses can now use Snapchat as their own marketing channel. With so many creative options at such good pricing, it’s a great time to make Snapchat a part of your social strategy.
User generated content has never been so easy. There are lots of tools that allow you to operate Snapchat from a third party, giving your control from your desktop of your Snapchat account. You can select and publish user generate content with the click of a button. Great for running competitions, adding content to your brand story and for giving young people some Snapchat fame – which rest assure, they will love.
If you’re thinking about using Snapchat but don’t have the right tools or maybe you just want some advice on the suitability of the platform for your brand – contact us and we’d be more than happy to have a chat!