Once dismissed as a tool for kids at college who want to send private images – Snapchat picked itself up, dusted itself off and has become a shiny pinnacle example of how to relate to our youth – make it quick (no longer that 10 seconds), make it beautiful (selection of filters) and make it entertaining (texts, emoji’s etc.) But it’s not just a great story telling platform – it’s a fantastic marketing tool and it’s quickly becoming the only way to reach 18-25 year olds who have tiny attention spans, little interest in Facebook (fear of receiving comments from their mother or aunt) and huge FOMO. But it’s not all roses in the garden and you would be forgiven for pointing out the obstacles. Unless you’re operating with huge budgets and heading for the Superbowl – it seems difficult (especially for local SME’s) to get to grip with Snapchat. Lack of understanding the use, fear of irrelevant content and misguidance on how to build an audience on this platform have left some brands a little bit afraid. Here are some top reasons to ignore everyone that’s telling you Snapchat isn’t for your brand: Continue Reading »

Facebook rules and regulations have changed dramatically over the years, none more so in the last year. With these changes come questions. I get asked regularly what are the secrets to using Facebook for business and although I don’t have all the answers I am going to share with you some Facebook business failures I see more than often. 

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As we go through life, naturally we all ‘like’ to be liked. Being liked is determined by what we say, how we act, the views we share and the image we portray. This is no different in the digital world we live in today.

We all know that it feels good when our ‘friends’ like or comment on a post to show their approval…otherwise why do we continue to do it? That feel good factor comes from the knowing that people have an interest in you and your activities in life.

Businesses that gain likes on a Facebook page are in a privileged position as these people are giving their permission for that business to be a part of their social life. By liking a page, a person is asking for information, updates, offers etc on a regular basis from you. It is therefore your obligation to provide your followers with exactly that.

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Reaching your target audience through social has become more and more difficult. The fact is, your voice gets lost among the thousands of other brands floating in the sea of Social Media. With Facebook updating their algorithm to ensure brand messages have little visibility without paid support, can you compete without spending a fortune solely on paid support? Well, yes you can – don’t put all your eggs in one basket. Even if you’re fortunate enough to have an interesting message that your audience may have a need to listen to, that doesn’t mean they will – regardless of your product or service.  More and more brands have understood this and instead of reverting back to relying on heavy paid support using their own largely unnoticed voice – they decided to get a new voice.

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With the pressure of committing to Social Media as a definitive marketing channel, comes too the pressure of creating a logical and achievable Social Strategy. This will be your first step in entering into the world of social, and it’s a vital step.
Before you move into creating a document, there are some important things to consider. In today’s blog post – we’ve outlined these for you in order to help you better understand the requirements of a successful Social Media Strategy.
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Hello and welcome to So Social.

This blog will serve as an information source for all our news. We’ll be talking about latest marketing trends, what’s happening in the digital world and what we are up to. You won’t find anything too complicated here, we want our blog to serve mainly as an information portal for you.

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